Ashwagandha
A project needs assessment for a branding commercial, outlining project goals, target audience, direction, and strategy.
Project coordination / Strategy / Media
Gina M.
Berger
Project coordination.
Strategic thinking.
Stories with purpose.
Profile
Ideas, organized.
I’m a Project Coordinator and Media Strategist with experience in project planning, strategic communication, media production, and storytelling.
I bring a strong business background and advanced graduate study in Communication & Digital Media to organizing projects, shaping clear messaging, and developing engaging content.
Education
M.A. Communications & Digital Media
Pace University / 3.8 GPA
Degree pending completion of thesis or required internship.
B.S. Business / CUNY SPS
Cum Laude, 2024
01 / Project planning
From brief to direction.
Professional assessments and needs analyses for branding, communications, and strategic planning projects.
The Emotional Journey of Pace Docs
A multi-part assessment of audience behavior and a strategic social media approach across Facebook, Instagram, and TikTok.
View full Pace Docs assessmentEmotional storytelling
Identify engagement challenges and propose emotional storytelling to increase viewership among older Facebook audiences and younger Instagram and TikTok users.
Consider Conservation
Promote conservation-focused documentaries through visually compelling reels, partnerships with environmental groups, and student-centered highlights.
A Journey Through Food & Culture
Define a TikTok-first campaign using food as a cultural bridge to engage younger audiences and increase awareness of global stories.
Featured documentary / Pace University
Stories Come
Together
From research through final delivery.
Contributed to the documentary across production, assistant editing, closing credits, and social media as part of my graduate media work at Pace University.
Watch the documentary on YouTube ↗01
Production
Production team
02
Post-production
Assistant editor
03
Final delivery
Closing credits
04
Communications
Social media team
02 / Video & post-production
Changing the story
through the edit.
01 / Trailer re-edit
Mrs. Doubtfire: a turn to horror
A horror-genre trailer re-edit that reframes a comedy through altered pacing, suspenseful sound design, and tonal manipulation.
Watch video
02 / Scene edit
Lip sync & audio reconstruction
Experimented with sound correction, timed synced adjustments, and L-cut/J-cut transitions to enhance conversational flow.
Watch video
03 / Promotional video
Bakery brand spot
Built a narrative flow, corrected inconsistent color tones, matched cuts to musical beats, and designed a motion end card with animated text.
Watch video
04 / Music video
Conceptual visual reimagining
Built a narrative flow, corrected inconsistent color tones, matched cuts to musical beats, and designed a motion end card with animated text.
Watch videoTools / Adobe Premiere Pro, Premiere Beta, CapCut, Photoshop, AI VFX tools
03 / Writing & development
The shape of a story.
Narrative, analytical, and production-focused writing across screenwriting, concept development, and film strategy.
NYU Writing Class / Logline & synopsis
Tangled in
Tarverna
A writing sample developed in NYU’s screenwriting course, showcasing logline construction, character development, and foundational story structure.
Feature film development package
The Door
A multi-part development portfolio for an original sci-fi thriller, connecting narrative development, production planning, and strategic positioning for studio acquisition.
Summary
Overview of the narrative, themes, central conflict, and world premise for the feature film.
Read summaryDevelopment notes
In-depth analysis of sellable elements, production workflow, location strategy, international incentives, and the full path from acquisition to distribution.
Read development notesProduction & strategy
Professional analysis of production strategy, market positioning, comparable films, and potential avenues for major studio partnership.
Read production & strategy04 / Communications & strategy
A clear message.
A considered plan.
Communication plans, brand positioning, and presentation materials demonstrating messaging, structure, analysis, and storytelling.
Pleasantville Press
Communication and funding strategy for a nonprofit newsroom, including donor segmentation, messaging pillars, KPIs, and operational structure.
Swatch Creative Pitch
Brand strategy and creative direction for a youth-focused fashion brand, integrating audience insights, messaging frameworks, and promotional visuals.
View presentation